LinkedIn for rural business - BEGINNER
Using LinkedIn to market your rural business - Farmer's daughter Pam, also an expert in social media, will guide you through how to use LinkedIn as a marketing tool (Level: Beginner or Low Intermediate)
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Welcome to the OnFARM Academy
Introduction
Pam Newby
Course Outline
The importance of LinkedIn for your growing business
Personal Vs Company Page
4 Steps to Success
Your LinkedIn Profile
Your LinkedIn Profile
Profile Photo
Banner Image
Canva
Headline
About Section
Example - About Section
LinkedIn Profile
Company Profile
Who to connect with?
Finding New Connections
Connecting with new 'cold' contacts
Posting – Valuable, Shareable Content
Add to your post
Using Hashtags on LinkedIn
Hashtags: What do we use them for?
Planning Your Content
Social Media Planner
Posting Times
Engagement
Scheduling Posts on LinkedIn
Using Your Analytics
Example
Social Selling Index